Friday, February 6, 2009

Ethical

The US has done many of things through the media. Distracting us from everyday crisis, entertaining us, and giving us information. Surely without the media, we would have all been ill informed about anything that goes on around the country or even outside of the country or we could all be dead because of the warning broadcasts that won't be sent out. The interesting part of the media is that it uses the art of rhetoric to approach us. At many times they use the ethical rhetoric. They give us our taste of a person's appearence. Naturally, a show with "model-like figures and facial structures" are a high time rating show. It's not their faults they use these certain types of appearences. They're just appealing to the average mind. The media shows an appealing image to our mind. But, how does the media capture the attention of the public that doesn't know what channel to look to or even what to look for. Since subliminal messaging has been explicitley banned, they use public advertisements the best way they can. Thus, using rhetorical strageties to abrubtly capture our attentions through the usage of bright colors and certain words that are appealing.

Friday, December 19, 2008

Billboard seduction

Walking billboards, tall billboards, bench billboards, flashy billboards, moving billboards, 3-d billboards.... We will never be able to run away from a billboard. They will find you and advertise whatever they can. Food, gentlemen clubs, IKEA, cars, malls, SHOE PAVILLION, spas... Billboards stand firm and tall and can be seen from blocks and some for even streets. When we see a billboard, many times we don't mind them. We look at them, but none of them really actually draw us in to completely head over heel for whatever they may sell. But, the point of a billboard isn't to make you want to buy it entirely, but make someone constantly think about it.

Think about it this way: when you see an advertisement with colorful back-grounds and pop out letters, and then there's the exact same size, product, picture advertisement, but very dull and dark. The one that's more colorful captures your eye and that's what billboards do. It goes towards a specific groups appeal. And this months rhetoric is........ seduction. Maybe the word seduction isn't the proper word, but it seems right to me. A billboard tries to seduce you. It takes this ugly, repulsive apple and paints it bright red and it gets our attention. We try it, and it's terrible, but we fell for it.

There are so many billboards that have women in it, and they're half naked and they pick the prettiest ones out there intentionally. Why? Because it seduces the men, while the woman looking at the billboard still get eye captured by either the product, the way she's posing, the creativity, or just sheer repulse of the woman even being there. Either way, it's captivating to many people of both genders. It may not always want us to buy the product, but it makes us look at it more than once and think about it a few times. In many cases, I've heard that they put woman in it because guys think they'll get a girl like that if they do get the product. But, that is pretty much a myth. When a guy looks at a billboard with a beautiful girl in it, most of them won't think that they'll get the girl.

Next time you see a billboard... Remember that product placement isn't everything. It's how flashy and eye capturing it is. They want the audience to remember they're billboard more than the others. Their billboards are their to seem to be one of a kind and knock out any other threatening competitors. We live in America. It's a great nation with a strong sense of pride and strength, but it's also a nation full of people that don't think about what they do or say before they do it. America is a great country that uses rhetoric to very great extents, but many times don't even know or understand rhetoric.

Thursday, November 20, 2008

Fast Food Of AMERICA

The latest blog I posted up was about the army and how they advertised their strong unity to make those who watch these commercials or posters more appealing. America is one of the most strongest countries and hypnotic countries. Think about it. We buy useless junk that we use for a day and never use it again, and why? Because America can sell you a plate of crap for five hundred dollars and it'll be the biggest hit.

We live in an America that can make us believe anything. When someone of high importance says something of complete irrelevance and we laugh because of what they said. We pay attention even though its off topic becuase this person is in a high position. Those that are famous, rich, and smart come out as endorsers to products because the company believes that when someone of this position endorses this, it'll appeal to everyone of his or her fans. It's puposterous that these tactics work, but it's sad how it does work. I have to admit that I am a victim of these indivduals that can portray such a pointless object to something of greatness. The human mind is very easily hypnotized to the point where we can be overcome my the media to want things that are junk.

Burgers taste delicious, fries are great, ice cream is a must have. Even though these delicacies are so delicious and mouth watering, no one would ever eat them without the proper advertisement used behind them. The strongest advertisements i've seen are endorsers of entertainment. Shakobe, Nascar Racers, models, movie stars. These are all perfect exmaples of the ethical rhetoric. We are definitely pursuaded by these endorsers of these most deliscious, unhealthy, fatifying delicacies of the world.

Monday, October 20, 2008

Rhetoric #1: Go army

When I heard the term rhetoric, I thought it was somewhat like asking a rhetorical question. Rhetoric is the use of certain language devises to, in my case, pursuade someone to agree or find enjoyment in my writing. Rhetoric is a structure with three main skyscrapers. I measure each with how much effectiveness one can conduct.


The very highest skyscraper is logos. Logos is the presence of logic and clear information that creats a more believable state of answer for whoever I speak to. Logic, for me, is the tallest structure because if you can be logical, you seem smarter. The second is ethos. Ethos is the credibility of myself or whoever is speaking. This is important because if I were to hear a speech from someone that clearly had no education or knowledge in the feild they were talking about, then I would definitely not listen to him or her. The third structure pathos. I call this the pity card. Why? Because of how one uses it. Pathos is when you add in emotion, in most cases sadness, to influence the audiences mind. Basically, the pathos card is when you act sad, in most cases, so that the audience pities you and goes towards your side more. A perfect example is the presidential campaigns of, both, Obama and McCain.
There is a strong use of rhetoric in the army, marines , navy, national security, and all other kinds of military in the America. How does the military advertise themselves? The main rhetoric used military advertisements are pathos. They have this stunning feature of how you will look if you join the army. This inspirational feeling you get whenever you look at the ads from the military. The navy made a commercial with a man climbing up a cliff with no strings attached. He struggles to get to the top, sweating feircely, trying to get to his goal. He gets on top and his clothes changes into the clothes of a Navy. You tend to feel a strong emotion of inspiration when you look at it. These advertisement capture the attention of the audience and influences their thoughts into joinging the Navy.
The military also uses Ethos. Ethos is the credibility of the speaker. What the advertisements of the military does is, they tell you that if you join the army you join the army then your credibility will increase. Now if you have a high credibility level then job offers and money will increase for that person.
Logos is used in the military ads by them explaining to the audience that if you join the army or any military force, you get more job offers. Logos, like explained on the top parapgraph, is whn you use logic and information to pursuade the audience. The military does this by showing you the amount of money you will get. They give you certain reasons that will benifit you to join the military.

Monday, September 15, 2008

INTRODUCTION

Hello Ap langositon bloggers,
I know for sure this is AP class will help me out on my goal to get into a good University.
Truth be told, i think this class is kind of boring, but i mean it's good for me. This is the most complicated and most time consumnig class I'll ever take. All these essays is seriously going to challenge me in "expressing" myself and looking deep within myself to write a true to me, good essay. I hope that i can pass the exam because I for one want to stand out from all the rest of the applicants. This college course is basically a preparation for the english language and composition exam. It's not a gaurantee you'll pass just by taking the class, so study harder than recomended. This class is not going to be easy and i will probably want to give up at a point.

I screwed up my 9th AND 10th grade years of my highschool career so this class for me is my turn around point to make up for my past mistakes. I would have not chosen this class at all if i did good in my 9th and 10th grade, but that's not the case. I feel like this class is going to kill me at a point and totally drain out every inch of energy i have, but what i tell myself is that i do great in 11th grade, i get to relax in 12th. Not relax as in party, but not do all this work. The hard aspect of this class is the reading and part of the essay writing. For me, reading is eating brocoli for a kid. I absolutely hate it, but it's so necessary and I am so glad i took this class because even though i hate reading, it makes me read. i don't know if that makes sense to you, but it does to me and that's exactly who it's for.

My persepective on this exam is that it's a privilage, not an annoyance. This exam will only enhance my knowledge even if i don't use it. Some classes aren't for the future use of it, but for the increase in your thinking capasity. I am an optimist and i am a thinker. I love to think and philosphosize on each and everything anyone has to say. I challenge myself and i feel like this class is well suited for me. The truth is, i don't care if i pass the exam or not. Just to be able to take this class is a high privilege and i hope to go my measures of Steve.