Walking billboards, tall billboards, bench billboards, flashy billboards, moving billboards, 3-d billboards.... We will never be able to run away from a billboard. They will find you and advertise whatever they can. Food, gentlemen clubs, IKEA, cars, malls, SHOE PAVILLION, spas... Billboards stand firm and tall and can be seen from blocks and some for even streets. When we see a billboard, many times we don't mind them. We look at them, but none of them really actually draw us in to completely head over heel for whatever they may sell. But, the point of a billboard isn't to make you want to buy it entirely, but make someone constantly think about it.
Think about it this way: when you see an advertisement with colorful back-grounds and pop out letters, and then there's the exact same size, product, picture advertisement, but very dull and dark. The one that's more colorful captures your eye and that's what billboards do. It goes towards a specific groups appeal. And this months rhetoric is........ seduction. Maybe the word seduction isn't the proper word, but it seems right to me. A billboard tries to seduce you. It takes this ugly, repulsive apple and paints it bright red and it gets our attention. We try it, and it's terrible, but we fell for it.
There are so many billboards that have women in it, and they're half naked and they pick the prettiest ones out there intentionally. Why? Because it seduces the men, while the woman looking at the billboard still get eye captured by either the product, the way she's posing, the creativity, or just sheer repulse of the woman even being there. Either way, it's captivating to many people of both genders. It may not always want us to buy the product, but it makes us look at it more than once and think about it a few times. In many cases, I've heard that they put woman in it because guys think they'll get a girl like that if they do get the product. But, that is pretty much a myth. When a guy looks at a billboard with a beautiful girl in it, most of them won't think that they'll get the girl.
Next time you see a billboard... Remember that product placement isn't everything. It's how flashy and eye capturing it is. They want the audience to remember they're billboard more than the others. Their billboards are their to seem to be one of a kind and knock out any other threatening competitors. We live in America. It's a great nation with a strong sense of pride and strength, but it's also a nation full of people that don't think about what they do or say before they do it. America is a great country that uses rhetoric to very great extents, but many times don't even know or understand rhetoric.
Next time you see a billboard... Remember that product placement isn't everything. It's how flashy and eye capturing it is. They want the audience to remember they're billboard more than the others. Their billboards are their to seem to be one of a kind and knock out any other threatening competitors. We live in America. It's a great nation with a strong sense of pride and strength, but it's also a nation full of people that don't think about what they do or say before they do it. America is a great country that uses rhetoric to very great extents, but many times don't even know or understand rhetoric.